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GoPro Wins 2012 ML100 Award for Game Changing Technology Implementation

Implementation of NetSuite Cloud Enables Record Growth for GoPro

HALF MOON BAY, Calif., March 6, 2012 /PRNewswire/ -- GoPro, maker of the world's most versatile cameras and producer of some of today's most engaging sports programming, announced today that it has made Manufacturing Executive's prestigious 2012 ML100 winners list, joining the likes of world-leading companies such as Chevron, Coca-Cola, Ford, IBM and Porsche. The ML100 Awards are known as the most prestigious awards program honoring manufacturing companies that have transformed themselves through the use of information technology.

GoPro earned the award for implementing NetSuite from NetSuite Inc. (NYSE: N), a game changing cloud business management suite for thousands of businesses around the world. After determining that legacy, on-premise software tools would limit its business growth and expansion, GoPro selected NetSuite for the flexibility, agility, reduced IT infrastructure and speed of implementation it needed to support its fast-growing business. It went live on NetSuite within just six weeks. Now GoPro is using NetSuite to run its ERP, supply chain, inventory logistics, accounting and ecommerce in the cloud while having real-time visibility into business performance across its entire global supply chain, customers, suppliers and inventories, as well as production planning, change control and demand planning. Since adopting NetSuite, GoPro has been enjoying record breaking growth over the last two years.  

The global Manufacturing Leadership Awards Program (ML100), now in its eighth year, recognizes best-in-class manufacturers from the U.S. and abroad. GoPro is recognized among 100 outstanding manufacturers that have been selected based on the scope of mastery, business integration, and the innovative use of technology. For more information on the ML100 awards program, please visit

"This accolade recognizes GoPro's commitment to implementing today's most innovative cloud technologies to drive the business forward," said Stephen Baumer, CTO of GoPro. "NetSuite has transformed the way we do business, enabling us to scale our business and to communicate more effectively with our suppliers, partners and employees."

GoPro will be honored and presented with their award for Game Changing Technology at the Awards Gala held on the last day of the Manufacturing Leadership Summit, taking place April 29-May 2, at The Breakers in Palm Beach, FL.  More than 200 manufacturing technology executives are expected to attend.

About GoPro

GoPro is the world's leading activity image capture company and producer of some of today's most engaging sports programming. GoPro produces the famous HERO® line of wearable and gear-mountable cameras and accessories, making it easy for people to capture and share their lives' most exciting moments. GoPro's products are sold through specialty retailers in over 71 countries and online at


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